The real estate industry leans heavily on relationships. Like so many opportunities, it’s not always what you know, but who you know. And to stay in the know, you have to be on social media.

How to Elevate Your Social Media Game

For investors or property managers interested in expanding their portfolios, they must also expand their networks. Turning to social media platforms can be an effective way to expand your professional connections as well as work towards achieving your business goals.

Here are a few specific ways social media can help you personally and professionally:

  • It facilitates connections and conversations with like-minded people.
  • It enables you to learn from others who have gone before you.
  • It allows you to add value and teach others.
  • It can be a breeding ground for new partnerships and business opportunities.

Additionally, social media can also be a way for you to promote your business or market your rental units to a broader pool of potential tenants.

The choice to join a social media platform like LinkedIn, Instagram or Twitter does not have to be all or nothing, but the more consistently you share content and engage with others’ posts, the more quickly you will begin to reap its benefits.

As you decide where to start first, consider your goals. If it’s to build a network of other like-minded property owners and investors, you can start by sharing helpful content and experiences on sites like LinkedIn or Twitter.

If you’re trying to source new tenants, advertising on places like Instagram, Facebook or Twitter could help you drive applications. These other marketing tactics will also help.

Social media can be a useful business tool when used effectively. To learn more about how we leverage social media at RL Property Management, listen to episode 11 of our podcast Owner Occupied.