Renewal offers on leases signed last spring are going out right now. On most of them, the decision is worth more than the rent difference it turns on.
TL;DR
Raise rent at renewal when the gap to market is 10% or more, when the resident has gone two years without an increase, or when the property has genuinely improved. Hold when the gap is under 5%, the resident pays on time, and a move-out would land in the slow winter leasing season. A Columbus turnover runs $3,000 to $5,000. A $600 annual concession does not.
Key Takeaways
- Vacancy alone on a $1,750 Columbus house runs about $1,300 at RLPM’s median turn and lease-up pace, and $2,300 to $3,100 at a typical 4 to 6 week lease-up.
- Keeping a resident $50 a month under market costs $600 a year. Replacing that resident costs several times more.
- Ohio sets no statewide cap on rent increases, and since September 2022 state law has barred Ohio cities from adopting rent control.
- Columbus rental agreements must carry a clause requiring at least 60 days’ prior written notice when rent will rise by more than ten percent (Columbus City Code 4551.07, as of September 2026).
- Renewal conversations starting 90 to 120 days out leave room to negotiate and to clear the city’s notice requirement without rushing.
In This Article
Start with turnover cost, not the rent comp
Renewal decisions often get made backwards. The owner pulls a comp, sees $1,850 next door against a current rent of $1,750, and works out how to capture the $100. The more useful first question is what it costs if the resident says no.
Zego’s 2023 Resident Experience Management Report put average apartment turnover at $3,872 per unit, counting advertising, repairs, concessions and lost rent. That is a large-community benchmark, not a Columbus answer.
The Columbus version builds from the vacancy clock, and the rental inputs are published. RLPM’s 2026 Columbus Single-Family Rental Market Report puts well-priced single-family rentals in desirable submarkets at 14 to 21 days to lease once rent-ready. Portfolio-wide, average lease-up runs 4 to 6 weeks once a unit is rent-ready, and the live KPI scorecard showed a median 12 days to turn and a median 11 days on market as of July 2026. Stack turn time against lease-up time on a $1,750 three-bedroom, the bottom of the $1,750 to $2,200 band the market report cites for single-family detached rentals.
| Scenario | Turn time | Lease-up | Days off rent | Lost rent at $1,750/mo |
|---|---|---|---|---|
| RLPM portfolio medians (July 2026) | 12 | 11 | 23 | $1,323 |
| Well-priced, rent-ready, desirable submarket | 12 | 14–21 | 26–33 | $1,496–$1,899 |
| Typical lease-up (4 to 6 weeks once rent-ready) | 12 | 28–42 | 40–54 | $2,301–$3,107 |
| Past the 60-day mark | 60+ | $3,452+ |
Those are empty days only, and they assume rent starts the day a lease is signed. It rarely does. Add the make-ready (paint, cleaning, flooring, the punch list a departing resident leaves behind), utilities held on through the vacancy, marketing, and any concession it takes to close the lease, and a Central Ohio single-family turnover lands between roughly $3,000 and $5,000 in RLPM’s experience across about 740 units. That is an operating range from Columbus work, not an industry statistic.
Pushing for an extra $75 a month that triggers a move-out costs roughly $3,500 in turnover. That is nearly four years of the extra rent.
Now hold that against a concession. Keeping a resident $50 a month below market for twelve months costs $600. The turnover that would have captured market rent costs five to eight times that, and the higher rent does not begin until a new lease starts. Retention wins on net income in most renewal scenarios.
When should you raise rent at renewal?
Retention is the default, not a rule. Four situations make an increase the better call, and they share a trait: the gap is structural rather than seasonal.
The current rent is 10% or more below market
A gap that size stops being a retention discount and becomes a pricing problem. A three-bedroom leased at $1,600 where comparable homes sign at $1,850 is 13.5% under: $250 a month, $3,000 a year, roughly one turnover’s cost surrendered annually. At that spread the increase is worth some risk, because holding the gap costs about what losing the resident costs.
The resident has been in place two or more years with no increase
Columbus rents grew 2.2% to 4.0% year over year through the first half of 2026, with MMG Real Estate Advisors projecting close to 4% for the year. Two flat years against 3% growth puts a unit about 6% behind. Small annual adjustments are easier to absorb than one correction in year three, and they keep a property out of the 10% category.
The property is materially better than it was
New flooring, a replaced HVAC system, an updated kitchen: these change what the house competes against, and an increase tied to a visible improvement reads differently than one tied to the calendar.
The market is genuinely tight
Columbus had 5,223 homes for sale in May 2026 and about 2.0 months of supply, a thin for-sale market that keeps would-be buyers renting. Occupancy for well-managed properties runs 95% or better against a national single-family rental benchmark of 93.9%.
When holding rent steady earns more
The strongest argument for holding is not sentiment about a good resident. It is the calendar.
A renewal offer sent in September governs a lease expiring in November or December, so a failed renewal puts a listing up in the slowest stretch of the leasing year. RLPM’s market report publishes no seasonal breakdown of rental lease-up, so treat the size of the winter penalty as directional. The direction is documented. Zillow’s November 2025 rental report found 39.3% of rentals offering a concession, the highest share for any November since Zillow began tracking it, and noted that “cooler weather and fewer moves typically ease pressure on rents.” Columbus posted the largest annual increase in concession share of any major metro, up 12.3 percentage points. National research from Apartment List (February 2018) found renters starting a search in January are 22% more likely to take over 90 days to move than those starting in July.
Winter reaches the ledger two ways: the unit sits longer, and it takes more to fill.
A month of free rent to close a January lease on a $1,750 house costs $1,750. That erases nearly two years of a $75 increase.
RLPM reimburses its vacant-unit management fee past 60 days of vacancy, a useful marker for where a turn stops being routine. At $1,750 a month, day 60 is $3,452 of rent that does not come back.
Three other conditions point the same way.
The resident is a known quantity. About 3.5% of RLPM rentals escalate to eviction, litigation or a significant dispute. A household that has cleared a year of on-time payments and clean quarterly inspections sits outside that 3.5%. A new applicant, however well screened, is a projection. Trading a known payer for a projection to gain $75 a month is a weak trade in December.
The gap to market is under 5%. On a $1,750 house, 5% is $87.50 a month, or $1,050 a year. A turnover at a typical 4 to 6 week lease-up costs more than twice that in empty days alone, before a gallon of paint.
The house has deferred maintenance waiting. A turn is when deferred items stop being deferrable. Flooring a sitting resident tolerates has to be replaced before the next one signs. RLPM’s turn project management fees are tiered at 15% up to $15,000, 10% from $15,001 to $25,000, and 7.5% above that, because turns land across that span. A renewal buys time to work a punch list on a schedule instead of against a vacancy clock.
The most profitable renewal isn’t the highest rent. It’s the one that keeps a resident who pays on time and takes care of the property.
How much notice does Ohio require for a rent increase?
Informational, not legal advice. The Ohio and Columbus requirements described here are current as of September 2026. Confirm the current text of any statute or ordinance and consult an Ohio attorney on a specific situation.
Ohio sets no cap, and cities cannot set one
Ohio sets no statewide limit on how much rent can rise at renewal, and no local limits either, by design. Ohio Revised Code 5321.19, effective September 23, 2022, provides that “no political subdivision may enact, adopt, renew, maintain, enforce, or continue in existence any charter provision, ordinance, resolution, rule, or other measure … including, without limitation, by any way imposing or requiring rent control or rent stabilization.” Housing, building, health and safety codes stay with the cities.
The amount is open. The timing is not.
A fixed-term lease sets rent for the term
Rent under a one-year lease is fixed for that year. Changing it mid-term takes the resident’s written agreement, a negotiation rather than a notice. The renewal offer is a new agreement: accept, counter, or decline and move at expiration.
Month-to-month tenancies run on 30 days
Ohio Revised Code 5321.17(B), effective August 22, 1990, provides: “Except as provided in division (C) of this section, the landlord or the tenant may terminate or fail to renew a month-to-month tenancy by notice given the other at least thirty days prior to the periodic rental date.” Because a periodic tenancy runs on its existing terms until someone ends them, a rent change on a month-to-month is generally handled by giving notice on that timeline and offering new terms.
Columbus adds a 60-day rule above 10%
Columbus layers a timing requirement on top of state law, and it is recent enough that plenty of owners have not run into it yet. City Council approved Ordinance 3525-2024 on December 16, 2024, sponsored by Councilmember Shayla Favor, enacting section 4551.07 of the Columbus City Codes to require rental increase notification. Under the ordinance text, an operator may not enter into or renew a written rental agreement for a Columbus rental unless the agreement includes a provision requiring at least 60 days’ prior written notice whenever the periodic or monthly rent is to increase by more than ten percent.
- It applies to written rental agreements entered into or renewed on or after January 31, 2025.
- Subsidized tenancies where rent is based on household income are excluded.
- Penalty provisions took effect July 1, 2025. A violation is a misdemeanor of the first degree, fine up to $1,000.
In Columbus, a renewal that raises rent by more than ten percent requires 60 days’ written notice under city code, as of September 2026.
That closes the door on a late-breaking double-digit increase. An owner deciding in mid-November to raise rent 12% on a January 1 renewal is out of time. RLPM’s Columbus rental lease checklist and Columbus rental laws guide cover the surrounding drafting requirements.
How RLPM prices and times a renewal
Renewal conversations start 90 to 120 days before expiration. That window clears the city’s 60-day notice threshold, allows a negotiation rather than an ultimatum, and puts the listing up before the season turns if the renewal fails.
Pricing comes from a market analysis rather than a percentage rule: comparable rents in the immediate submarket, current lease-up times, and the condition of the house. A Clintonville three-bedroom and a Canal Winchester three-bedroom do not move on the same curve, and cap rates across Columbus submarkets run from 4% to 6% in Dublin, Powell and New Albany up to 7% to 10% in Whitehall, Eastmoor and Blacklick. Pricing off a metro average misses both ends.
The recommendation that reaches the owner weighs four inputs: market rent, the resident’s payment and property-care history, the turnover cost if the renewal fails, and where the expiration lands in the leasing year. A 6% increase on a March expiration and one on a December expiration carry different risk.
The fee structure is built so retention is the easy choice. A lease renewal costs $250. If the house has to be re-leased, the leasing fee is $0 across all three RLPM plans, while a percentage of the first month’s rent is a common leasing charge in Columbus.
A $250 renewal fee against a $3,000 to $5,000 turnover is the clearest math in property management. Retention is not a soft benefit.
The result: a 72% lease renewal rate as of July 2026, with current figures on the live KPI page.
What fall 2026 adds to the renewal calendar
Renewal season is not the only deadline on the Columbus calendar this quarter. Ordinance 0923-2026, passed in April 2026, enacted Chapter 4515 of the Columbus City Code and created an annual rental registry beginning with the 2027 calendar year. The initial registration window runs October 1 through December 31, 2026, with no phase-in by portfolio size and no exemption for single-family homes, duplexes, condos or small owners. Fees are $15.00 per unit annually. As of September 1, 2026, no city portal is live and no rules have been issued under section 4515.01. WOSU covered the proposal in April 2026.
Both deadlines reward the same habit: handling the decision before the calendar squeezes it. A renewal priced in September has options. A renewal priced in December has a vacancy.
Frequently Asked Questions
How much can a landlord raise the rent in Ohio?
There is no statewide cap, and Ohio Revised Code 5321.19 (effective September 23, 2022) bars political subdivisions from imposing rent control. Notice and lease-term rules still apply. Informational only, as of September 2026.
How much notice is required for a rent increase in Columbus?
Columbus City Code 4551.07, enacted by Ordinance 3525-2024 on December 16, 2024, requires rental agreements entered into or renewed on or after January 31, 2025 to include a clause requiring at least 60 days’ prior written notice when rent will rise by more than ten percent. For a month-to-month tenancy, ORC 5321.17(B) requires 30 days’ notice.
Is it better to raise rent or keep a good tenant?
In most cases, keep the resident. A $50 monthly concession costs $600 a year, while a Columbus single-family turnover runs roughly $3,000 to $5,000.
What does tenant turnover cost in Columbus?
RLPM’s operating range is $3,000 to $5,000 for a single-family turn. Vacancy alone is roughly $1,300 to $3,100 on a $1,750 house; make-ready, marketing and any concession make up the rest.
Does the time of year affect what a turnover costs?
Yes, mostly through concessions and thinner demand rather than a published seasonal lease-up figure. Zillow’s November 2025 rental report found 39.3% of listings offering concessions, the highest for any November on record, with Columbus showing the largest annual increase of any major metro.
When should renewal conversations start?
RLPM starts them 90 to 120 days before expiration, clearing the Columbus 60-day notice threshold with time to re-list before the season turns.
Have a fall renewal you’re not sure how to price?
Bring the address, the current rent and the expiration date. A consultation covers what the submarket supports, what a turn would cost this time of year, and where the number should land.
Or get a free rent evaluation · 614.212.6903
Sources & Suggested External Links
- Ohio Revised Code 5321.19 – political subdivisions and rent control preemption, effective September 23, 2022
- Ohio Revised Code 5321.17 – termination of week-to-week and month-to-month tenancies, effective August 22, 1990
- Columbus City Bulletin #51, December 21, 2024 – record of Ordinance 3525-2024 approval on December 16, 2024
- Columbus City Code 4551.07 ordinance text (Rental Increase Notification) – 60-day notice clause requirement above a ten percent increase
- RLPM 2026 Columbus Single-Family Rental Market Report – rental lease-up times, rent ranges, occupancy and cap rates by submarket
- RLPM Live KPI Scorecard – current days on market, time to turn, renewal rate and collections
- Multifamily Dive on Zego’s 2023 Resident Experience Management Report – $3,872 average apartment turnover cost per unit
- Zillow Research, November 2025 Rental Report – winter concession share and Columbus concession growth
- Apartment List Research, “How Does Seasonality Impact the Rental Market?” (February 2018) – national seasonality in renter search-to-move timing
- WOSU Public Media, April 15, 2026 – Columbus rental registry proposal coverage